background media background media

Home of personalised keepsakes

Meaningful gifts and modern heirlooms, made beautifully.

Starting Traditions

Preserving Memories

Celebrating Craftsmanship

Marking Milestones

Starting Traditions

Preserving Memories

Celebrating Craftsmanship

Marking Milestones

Starting Traditions

Preserving Memories

Celebrating Craftsmanship

Marking Milestones

Heirloom Collection

Keepsake Cushions

Keepsake Cushions

Merino Blankets

Merino Blankets

Personalised Pillowcases

Personalised Pillowcases

Holiday Heirlooms

Holiday Heirlooms

Hats & Bags

4.9 (143)

"The sweetest usable keepsake!
I have purchased several hats for my girls and presents for other kids. They are loved and worn to death by all!"

Casey, Australia

4.9 (143)

"Lovely Heirloom! I was so delighted when I opened my parcel, The quality of the fabric and embroidery is so lovely and a very special piece to have for my daughter’s first Christmas and to use for many years to come."

Kasey, Australia

4.8 (76)

“Really rate this one, my wife hasn’t put it down and looks exactly like our crazy Dalmatian puppy. Great product and will be buying again”

Thomas, Australia

4.8 (76)

“Fantastic cap! Great quality, fast and love the embroidery, worth it.”

Beth, Australia

background media background media

Tote Bags

From group celebrations to practical, personalised gifts, our tote bags make the perfect bag.

We believe things that take time and that are made with intention have deeper meaning and lasting sentiment, this is why your keepsakes are embroidered-to-order. We are a small team in New Zealand that is passionate about making the highest quality keepsakes to hold your memories.

From the design of our products to the quality materials with which they’re made, your keepsakes are in good hands.

Namesake is a blend of two cultures - America and New Zealand. We honour our American roots through traditions and the craft of embroidery, while the natural beauty and slow life of the New Zealand countryside inspires our designs and commitment to premium, natural materials.

Our Story
background media background media

Dogs & Pet Hat Collection

Our Dogs & Pet Hat Collection features original designs embroidered on the front and personalised text on the back.

Embroidery Events

We have had the absolute privilege to work with incredible local and international brands including Karen Walker, Maggie Marilyn, Paris Georgia, Elle & Riley, HOKA, Tommy Hilfiger and more.

We love turning your events into personalised experiences where your guests can create bespoke pieces! Each event is unique, so contact us to learn more about working together.

Collaborate with us